Metalaunch is the pivoted idea of the team behind Asva Labs, holding on to the promise made to the early investors of creating something that could tread the market hype opportunity.
Let’s review this project from all angles and find out the true scope in this project from the investment point of view. We’ll evaluate this project with our signature 9 steps. Metalaunch has scored 64% in our Hypemeter which may be decent for a short term investment.
Idea
The project team of Asva Labs has created a lot of confusion in their offerings and naming of the events. Currently they are promoting the IDO of Metalaunch. But the assets to be sold in the IDO will be ASVA Tokens. In fact, ASVA is the native token of the Asva Labs where they claim that this token will have utility in their 4 applications that they are building around Metaverse, viz. Metalaunch, MetaFi DeFi, Metaverse Marketplace and Play To Earn Guild. Apparently, selling of ASVA tokens should have been called as IDO of Asva Labs. But instead they somehow figured out to call it as IDO of Metalaunch. To simplify the contradiction here, we can assume that since the overall proposition of Asva Labs doesn’t look much promising from investment point of view, so the team might have decided to leverage on the most definite utility of launchpad platforms.
Website
The website is very basic with only 3 sections on it. Actually the Metalaunch website is a sub page of the Asva Labs main website which has a little more content than this one. No substantial information has been provided on how this launchpad is planning to take over the Metaverse market, how can they establish themselves as the first choice of listing for any Metaverse project. The experience of individual team members doesn’t show how can they fuel the economy of virtual world and gaming economies specifically.
Anyway, the build quality of the website is very good. It implies that the team has people experienced in web development and management.
Professionalism
The overall quality of the collaterals like website, blogs, design selection, communication strategy, etc. have been delivered in a professional manner. The internal decision making process by the core team members seem lacking a clear direction.
Token Feasibility
According to the IDO promotions, the token has been given an image of being a launchpad token. But internally the token has been supposed to be a fueling asset of the Asva Ecosystem of 4 apps. The ASVA token has clear utility in the Metalaunch launchpad platform. But claiming it as a payments tool in the Marketplace and Play to Earn Guild contradicts the inherent economics of a launchpad native token. This contradiction hints doubt about the thought process of the team members on crypto tokenomics.
Market Fit
The launchpad platform is one of the few proven market fit business model in the crypto industry. But this team doesn’t seem passionate enough to solve the problems of any particular defined target users. Lets see their propositions and notice the variations in the target users. The launchpad platform focuses on IDO investors and crypto entrepreneurs, solving their problems. The incubator targets to the entrepreneurs. The MetaFi Defi product needs to focus DeFi users who want to earn by farming, staking, lending etc. The Marketplace and P2E Guild needs to focus on gamers and other passionate people who collect virtual assets for various reasons. So the target category of users after evaluation comes out as IDO investors, crypto entrepreneurs, DeFi users, Gamers and Hobbyists. One team trying to focus on all of these targets shall end up getting none.
Team
The team members have decent experience in the corporate and crypto industry. They are resourceful, well connected to different stakeholders in the crypto ecosystem. There are 3 advisors to the project. Michael has experience in crypto community growth. Illiass is a crypto VC, previously worked as engineering consultant. Alvin is an advisor to Nasdex, but his given Linkedin profile link is broken so his experiences couldn’t be verified.
Partners
The project has onboarded 18 partners through their connections. Few partners are notable like Starter, Truepnl, DCI, Daostarter, then the rest are themselves looking for recognition.
Whitepaper
Looking at the whitepaper of this project feels like the person writing it might have been in a hurry so he/she jotted down the bullet points and put them in the beautiful interface of Gitbook. The given whitepaper doesn’t intend to provide required information to the readers.
Marketing
The marketing efforts by this team has been mild to moderate. They have been reserved in spending $ in marketing activities. All the marketing activities visible has been done with the help of partners. This is actually a very good point for the project. As an investor I would feel very content with such capability of the team. Assuming that the cash saved in marketing activities could be utilized in other productive tasks.
Conclusion
This project looks a mess from an investment point of view. The whole concept got me confused for a while despite me being a project researcher. How would normal investors identify the gaps in this project is unimaginable to me. There is no clarity on why the project team members have decided to pursue this multi-faceted mission of serving to 5 different category of users. If the founders somehow stay persistent and focused on just the launchpad part, then hopefully the early investors would get a profitable or neutral exit.
Any suggestions are welcome on this review.
DPAD is building a decentralized protocol for crypto launchpad where anyone can raise funds for their business idea. The whole process on DPAD is decentralized and user controlled. DPAD supports the decentralization of crypto, true ownership of crypto assets. Learn more about DPAD on the following links:
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